The outdoor industry’s evolving political voice

Luis Benitez, author of Higher Ground: How the Outdoor Recreation Industry Can Save the World, was recently featured in The Colorado Sun promoting his new book and the idea of “nature as infrastructure.”

“Clean air, changing seasonal extremes, unregulated segments of industry, this all impacts both our access to the outdoors and our overall health,” Benitez said. “My saying has always been, “it makes no difference how great your puffy jacket is, if you have nowhere to walk with it outside and if the climate is such that you don’t even need it anymore.” Connecting this industry to infrastructure is what we all need to be thinking about….We as an industry need to find a way to formalize and grow that process and that funding, to not rely on government grants and “handouts” to keep our ecosystem and infrastructure strong.”

Click here to read the article published in The Colorado Sun.

Click here to order a copy of Higher Ground: How the Outdoor Recreation Industry Can Save the World.